The Duda eCommerce store now includes the option to offer personalized products to store customers, by adding a customization option that can be set up and appear on the live product page. The first type of product customization we've made available is free text input, perfect for offering textual personalizations like engraving on jewelry, text prints on t-shirts, greeting text for flower deliveries, or letting a customer describe in detail what they’re looking for.

How product customization can be sales booster

Product personalization is a great way to boost online sales by having justified premium pricing, and can increase average order value. In addition, unique, one-of-a-kind items like those offered through product customization can drive gift sales and organic marketing.

Easy to set up and manage


Getting started with your client’s first product customization is easy. Simply go to a product in the Product Catalog, and scroll down to product customizations:


1. Create a new customization

Hit the Create New Customization  > Text Field and fill out the details, like entering the text field’s label, choosing if this should be a required step for the purchase, and more. Save the product. 


2. Add the Customize Product widget to the product page

Go to the product page in the editor, and add the Customize Product widget. Place it wherever you want on the page, and it will automatically show the text customization you’ve set up in the catalog.


To make it easy for you, we’ve already pre-included the product customization + widget in templates you can use, like the Dog Store, Optic Store, Blank Native Store and the Watch Store (in Editor 2.0).


One screen to manage all the customizations in your catalog


To make it easy for you and your client to manage all the product customizations you’ve created in the Product Catalog, we’ve added a dedicated Product Customization screen you can access through the store operations left panel. There you can view all existing customizations, add new ones, edit individual ones on the spot, and delete customizations.

More customization types are coming 


The text input personalization is the first one available. We plan to add more types in the future, including a file uploader for printing an image on a product, and a checkbox option for letting customers choose additional items. We’ll let you know when these are available of course!



The number of product customizations you can create per store depends on the site subscription you have. To add more than the limit, you can upgrade your site subscription.


April 9, 2025
Mor Zamir & Rim Elfahem

 • 

Give eComm Clients the Power to Offer Customizable Products

Latest product updates

A screenshot of a website with a pink hat on it
By Avigayil Lewin June 10, 2025
A closed beta for building & managing your Duda account and sites directly through AI chat using natural language prompts.
A woman in a sports bra is holding a water bottle.
By Rim Elfahem & Mor Zamir June 3, 2025
Discover flexible tax-inclusive pricing, per-item order fulfillment with tracking, and 4 more store updates.
A collage of images of a woman wearing a visor.
By Marianne Sheldon May 30, 2025
Virtually endless (and free!) how-to courses, videos and other resources await you over at Duda U.