The plan for teams that power websites at scale

When sites become critical to your business’s growth, your team needs the infrastructure Custom offers, with the tools to launch, manage, and monetize sites at scale.

The plan for teams that power websites at scale

When sites become critical to your business’s growth, your team needs the infrastructure Custom offers, with the tools to launch, manage, and monetize sites at scale.

Discover how Custom supports high-volume workflows

Custom is packed with the features your team needs to build website motions that operate as repeatable, integrated, and revenue-generating systems.

Streamline high-volume website production with smart automations and Duda’s AI Stack.

Leverage Duda’s MCP server, APIs, and reusable assets to easily build, manage, and scale client site production without increasing headcount—or use your existing client data to generate sites from templates or with AI.

50 %
Faster website build times
Scale
hibü
Our team at Hibu loves Duda’s API. It enables us to inject content into our websites as well as leverage apps that sync back and forth content between our different systems.”
RC Thompson AVP of Product Management
Embed websites into your platform with a branded, self-service website builder.

Seamlessly integrate Duda’s white-label website builder into your product, connected via API and SSO, for an experience that feels native. Build the websites for your customers, or offer an AI-powered self-serve option under your own brand.

10 %
Greater website adoption
Embed
Integration was key. The other website builders we talked to had all the parts, but the integration wasn’t there.”
Ripul Jain Director of Product
Migrate your entire portfolio of websites to Duda’s high-performance platform.

Migrate hundreds or even thousands of websites to Duda’s platform using custom migration solutions, powerful AI workflows, and access to Duda’s expert engineering team—all with minimal disruption to your offering.

Zero
Site downtime during migration
Migrate
Every single customer has been spoken with at least once or twice to ensure they’re happy with their new website, and IOL’s churn rate has markedly improved.”
Romolo Velati Head of Product Development

Unlock powerful features with Custom

Custom offers more than higher limits. Tap into the infrastructure your team needs to package, automate, embed, and scale your website offering.

Complete API & MCP access

Automate advanced workflows for sites, permissions, content, and integrations.

SSO authentication

Securely authenticate your users and seamlessly bridge your platform and Duda with single sign-on support.

Tiered discount pricing

Negotiate flexible site prices and tiered discounts to increase your margins as your large portfolio scales.

Unlimited Custom Widgets

Build reusable custom components that work like native Duda widgets.

White-glove support

Overcome every obstacle with dedicated strategic and technical account management and 24/7 VIP support.

Enterprise-grade security

Build confidently with enterprise-grade security, ISO 27001 certification, SOC 2 compliance, and more.

Complete API & MCP access

Automate advanced workflows for sites, permissions, content, and integrations.

SSO authentication

Securely authenticate your users and seamlessly bridge your platform and Duda with single sign-on support.

Tiered discount pricing

Negotiate flexible site prices and tiered discounts to increase your margins as your large portfolio scales.

Unlimited Custom Widgets

Build reusable custom components that work like native Duda widgets.

White-glove support

Overcome every obstacle with dedicated strategic and technical account management and 24/7 VIP support.

Enterprise-grade security

Build confidently with enterprise-grade security, ISO 27001 certification, SOC 2 compliance, and more.

Compare Custom to Duda’s other plans

Not sure which plan is right for your team? Discover where Duda’s self-service options end, and where Custom begins.

Feature
Agency & White Label Plans
Custom Plan
API/MCP
No API access and limited access to Duda's MCP server
Complete MCP and REST API access with unlimited calls
External data
Connect to, and sync with, data from Google Sheets and Airtable
Connect to, and sync with, data from virtually any structured data source with REST APIs
Custom widgets
Create unlimited site-level widgets and 3 account-level widgets
Create unlimited site- and account-level widgets, reusable across your entire portfolio
Embeddable editor
White-label Duda's platform, exclusive to the White Label plan
White label Duda's full-featured platform or pare it down with the Simple Editor, a fool-proof interface for non-technical users
Single sign-on (SSO)
Unavailable
Authenticate clients through your own access portal
Site pricing
Purchase additional sites at a fixed rate
Negotiate site packages with tiered discounts, lowering your cost at scale
Support & guidance
Priority technical support and customer communities
24/7 VIP support, dedicated account management, and engineering consultation

Understand what goes into your Custom quote

Custom isn’t a one-size-fits-all plan — your quote depends on your business’s unique needs. Here’s what goes into a Custom quote.

01

Current and projected site volume

02

Duda API & Platform Usage

03

Migration and development needs

04

Level of support and managed services

Custom Plan FAQs

  • How is the Custom plan different from the White Label plan?

    While Duda’s White Label plan allows your team to rebrand the entire platform, it doesn’t unlock the full power or flexibility of the Custom plan. With Custom, your team can fully automate website creation, embed Duda into your product, implement self-service website offerings, orchestrate advanced workflows programmatically, and improve unit economics with tiered site pricing.

  • Do I need Custom if I only want white-labeling?

    No. The White Label plan is an excellent choice for teams whose only priority is to resell the Duda platform under their own brand. However, if your team needs deeper integration with external systems, single sign-on support, advanced programmatic automations, high-volume migrations, or enterprise-grade support, Custom may be a better fit.

  • Do I need Custom to access Duda’s API?

    Yes. Custom is the only plan that unlocks the orchestration power of Duda’s comprehensive REST API. If programmatic automation is central to how you create, manage, or monetize websites, then Custom is the right plan for you.

  • What if I only need API access for one website, or a handful of websites?

    Talk to us! Our team is happy to help you develop a plan that meets your business goals.

  • Can I launch a self-service website offering with Custom?

    Yes. This is one of the primary use-cases of the Custom plan. With single sign-on support, advanced APIs, and access to Duda’s Simple Editor, it’s easy to go to market with a self-service website builder.

  • Can Duda help with migration?

    Yes. Custom includes website migration and engineering support for teams moving large website portfolios. Talk to us to understand your migration options.

  • How much does Custom cost?

    Unlike Duda’s self-service plans, Custom pricing is, as the name suggests, uniquely tailored to your volume and needs. Variable needs such as the known and expected number of websites, anticipated API usage, and service needs impact pricing too greatly for us to publish any one figure. The best way to understand costs is to schedule a short call with our team.

  • What’s different about Duda’s MCP server on the Custom Plan?

    A limited version of Duda’s MCP server is included with the Agency and White Label plans, which primarily unlocks actions related to site content management. Custom goes further, with access to site and page creation actions, as well as client management, and more.

  • Does Custom support data residency or other specific hosting location requirements?

    Yes. Duda is prepared to meet the compliance needs of your country or regulatory body, including data residency and other hosting location requirements. If your organization must host sites within a specific region, such as Europe, our team can review that as part of your Custom plan consultation.