Duda makes it easy to connect the in-store and online experience so merchants operate as one business—not two separate systems. Merchants can promote in-store pickup, offline payments, local inventory, appointments, events, and services directly on their website. They can also drive in-store traffic through online promotions and bookings, as well as loyalty programs and gift cards powered by your solution. The result is a consistent brand experience across every touchpoint. Customers can transact online-to-offline, or online-to-offline with ease. For POS providers, this means your merchants can turn their website into a true extension of your system—helping them capture demand wherever it starts and fulfill it wherever it makes the most sense.

When merchants have a professional website tied to their POS, they create more entry points for transactions. Customers can discover the business through search or AI, browse products or services, place orders, book appointments, or make purchases online. Even when the final transaction happens in-store, the website influences the sale. By enabling merchants to capture online demand and convert it into either online or in-store purchases, you help them increase total transaction volume—without changing their core system.

Yes. Duda is built to adapt to how you sell and package your solutions. You can bundle websites directly with your POS, offer them as an add-on, include them in premium tiers, or enable self-serve upgrades. Duda’s APIs and white-label capabilities allow you to integrate website creation into your onboarding flow or sales process. Whether your strategy focuses on direct sales, channel partners, or self-serve merchants, Duda fits into your model rather than forcing you to change it.

You do. Duda operates as an extension of your platform. With white-label options and deep integration capabilities, the website experience can live entirely within your ecosystem. Your brand, your billing, your customer relationship. Merchants see a seamless product suite powered by you. You retain full visibility and control of the merchant lifecycle.

Without a website solution in your stack, merchants often turn to third-party providers. That creates integration gaps and introduces competitors into your ecosystem. By offering websites directly through your platform, you reduce the likelihood that merchants adopt external tools that could expand into payments, commerce, or other core services. A tightly integrated website offering strengthens your position as the central operating system for the merchant’s business.

Yes. Duda provides flexibility without sacrificing control. You can define templates, features, permissions, and upgrade paths. You decide how much customization to allow and how the product is positioned. Through APIs and white-label capabilities, you shape the experience to match your standards. You stay in control of the roadmap alignment, packaging, and merchant journey—while leveraging a mature website platform behind the scenes.