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Minutes
From a company’s registration to a prebuilt website offer
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Thousands
Websites the system can generate within days
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£0
Upfront website build fee for Wizzyl customers
From company registration to website offer in minutes
Part of Axolotl Capital Holdings Group. Wizzyl and AXO Signal give small businesses an affordable website from the moment they launch.
Starting a business comes with a long list of expenses, and a professional website can be one of the largest. Axolotl Capital Holdings, the technology and IP group behind Talk Nerdy To Me, Peach Loves, Wizzyl, AXO Signal, 6ELA and 7OVA, gives new business owners a more accessible option: a ready-made website with no upfront build fee, offered within minutes of a company’s registration. By leveraging these brands, Wizzyl turns public business data into a polished website that customers can review before deciding whether to launch.
Under the Axolotl banner, AXO Signal identifies newly registered companies and develops business insights from public data. Wizzyl then uses those details to create the website, which the owner can launch for £49.99 per month with no fixed contract term. This integrated approach across the AXO family of brands helps new businesses establish a professional online presence without committing significant time and capital.
Nathan James, Founder and CEO of the group, says “every company needs a website.” Wizzyl built its model around making that website available before cost and complexity push it down a new owner’s priority list.
Making high-quality websites affordable for small businesses
The company began with a broader ambition to give SMBs access to the infrastructure more commonly available to larger businesses. For its website offer, that meant finding a production model that could deliver professional work quickly enough to support a low-cost subscription.
Nathan had experienced the traditional model firsthand. Fifteen years earlier, building websites at volume required a large development team. Duda gave the AXO Group a way to reduce that production burden and rethink how customers pay for the finished product.
The result became Wizzyl, the brand builds the website at no charge, then moves the customer to a £49.99 monthly subscription once the site is approved and published. There is no fixed contract term. As Nathan explains, “we build the site completely free and then we put the customers into a monthly subscription, which contains everything (Hosting, ongoing support and maintenance etc.)”
That pricing model gives a new or smaller business access to a polished website without taking on a large initial expense. It also aligns Wizzyl’s revenue with the continuing value of the website rather than a one-time build.
Giving local businesses a stronger website
Wizzyl was designed for businesses that can benefit from a better website but may struggle to justify the cost of a conventional agency project. Wizzyl uses Duda to create the site quickly, then packages the platform and ongoing service inside the monthly subscription.
Nathan describes the goal in straightforward terms: “We wanted the local hairdresser to have a website that’s as good as the national hairdresser.” The same principle applies to trades, professional services, and other local businesses competing with larger operators for attention and trust.
The affordability of the offer depends on the efficiency of the underlying technology. Duda’s platform allows Wizzyl to maintain a high standard while limiting the manual development work required for each site. That creates room to expand the brand across a broad SMB audience without forcing customers into a higher upfront price.
Reaching companies as soon as they register
AXO Signal extends the Wizzyl model by connecting it to the earliest stage of a company’s life. The system monitors new company incorporations and wider business signals across the United Kingdom, with South-Africa and Australia coming soon. When a company is created, AXO Signal brings the record into Wizzyl’s system, and uses AI and other methods to develop business insights, and generates a website for the new company.
The owner then receives an automated message congratulating them on the business and sharing the prebuilt site. The offer carries no pressure or upfront commitment. If the owner wants to proceed, Wizzyl can move the site toward publication and begin the Wizzyl subscription.
This approach removes much of the abstraction from the sales process. A newly registered business owner receives a tangible example based on their company rather than a description of what a future website could become. The system also gives Wizzyl a repeatable source of qualified prospects at the exact point when many are deciding how their business will appear online.
Using Duda’s API to generate websites at scale
Duda’s API makes the connection between AXO Signal’s data and Wizzyl’s production workflow possible. Wizzyl can take the information and insights it develops for a new business, populate a website, and prepare that site for delivery without rebuilding the process manually for each customer.
The capacity is substantial. In Nathan’s words, “it essentially means that we can create thousands of thousands of websites within days ultimately when we want to.” That scale supports an outbound model tied to the continuous flow of new business registrations rather than a limited queue of individually scoped projects.
The API also gives the AXO Group’s development team room to refine and expand the workflow as Duda releases new capabilities. Because the team knows what is coming, it can prepare its own products around those capabilities and bring them to customers quickly.
Combining built-in AI with Peach Loves’ (Axolotl Group’s R&D Division) own systems
Peach Loves develops its own AI tools and assistants when they address a specific need. It also uses the AI capabilities already available through Duda, instead of recreating them. That combination keeps the team focused on the proprietary parts of AXO Signal and the wider product suite while drawing on Duda for website generation and platform functionality.
The result is an integrated path from company data to customer-ready websites. AXO Signal identifies the business and produces the initial insights. Wizzyl turns those insights into an affordable website offer. Duda supplies the API, website technology, and production foundation needed to make the system viable at volume.
Peach Loves has already begun applying the model beyond the United Kingdom. The team is already extending the model internationally, with South Africa underway and Australia moving through partner-led market validation. The group is also evaluating future US deployment.
The underlying data differs by country, but the product logic remains consistent: find a business opportunity, develop useful context, and deliver a website that the owner can evaluate immediately.
Working with a partner that supports the full model
Peach Loves evaluated multiple technology providers before choosing Duda. Nathan wanted a partner that could support the complete path from automated creation to a live, maintainable website. A prototype that only looked finished wouldn’t support the scale or subscription model the company had in mind.
The relationship has also helped Peach Loves work through the less obvious decisions involved in building a complex product business. Duda’s team has answered technical and strategic questions, shared advance context on platform developments, and introduced Nathan to people who could help Peach Loves increase production capacity.
Nathan describes the support as “supportive, really supportive” and says, “It’s what you need from a partner.” Those connections have helped Peach Loves prepare Wizzyl and AXO Signal for larger markets while continuing to add products across its SMB infrastructure suite.
Preparing the portfolio for broader growth
After several years of developing and refining technology across live customer environments, The AXO Group & Peach Loves is moving its products into wider use. Early results have given the team confidence that the technology can make a measurable difference for the businesses that adopt it. The company is also extending the portfolio with products developed first for its own needs, including 7OVA, its new service-management and operational platform for trades and field-service businesses, which is now preparing for commercial launch.
Wizzyl is an important entry point into the wider AXO ecosystem, given that a business’s website often becomes the foundation of its digital presence. With Duda providing the website foundation, the AXO Group’s R&D division, Peachloves, can concentrate on expanding its data sources, reaching new markets, and improving how each product works together.
For Axolotl, Wizzyl is also an example of a wider model: combining proprietary data, AI and workflow technology with best-in-class external platforms to create scalable products without rebuilding infrastructure that already exists.
The model also reverses the traditional agency sales process. Rather than asking a new business owner to imagine what a future website might look like, Wizzyl can present the finished starting point first. The customer can see the potential result before deciding whether to subscribe.
