How AutomationLinks slashed cost-per-click by 5x with Duda's high-performing landing pages
After migrating from WordPress to Duda, AutomationLinks successfully scaled its advertising services, delivering 5x more leads per dollar to its PPC clients.
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5x
Landing pages built 5x faster
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20%
20% increase in client retention rate
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$1M
Revenue growth from $250k to $1 million in 3 years
From fitness business to digital success
Brad Smith and his wife owned a thriving fitness business in Florida. With the guidance of a mentor, they achieved the top position for their business website on Google's search results page. However, a car accident forced them to transition to a new career.
Already assisting other fitness and healthcare professionals with their digital marketing, Brad and his wife naturally began building websites and landing pages for their clients. Starting with WordPress, they faced challenges in scaling their business. About a year later, Brad’s mentor suggested trying a website builder called Duda.
Since then, AutomationLinks has doubled its business each year, reaching over $1 million in revenue in 2023 due to “how easy it was to scale with Duda,” according to Brad. Their clientele includes local businesses, large law firms, e-commerce stores, and non-profit organizations.
“We're an automation and advertising agency. We build websites, but our best results are helping people improve their marketing and ads using landing pages built on Duda. With Duda, we create landing pages that get better results for the ads we run for our clients.” – Brad Smith, Founder & CTO at AutomationLinks
Dramatic improvement in ad Quality Scores
Advertising agencies understand that to enhance results in pay-per-click (PPC) campaigns and reduce the cost-per-click (CPC) for clients, improving the ads’ Quality Score is crucial. A higher Quality Score indicates that an ad and landing page are more relevant and useful to someone searching for a keyword, resulting in better ad positioning and lower CPC costs.
Brad explains, "We noticed that the CPC is much higher for landing pages built on platforms like WordPress and ClickFunnels due to lower Quality Scores. One of the key factors for a good Quality Score is the landing page experience and speed, and we were able to dramatically improve those by building the landing pages on Duda.”
By transitioning to Duda, the ads created by AutomationLinks saw an increase in Quality Scores: from 5 out of 10 to 10 out of 10. This improvement in turn drastically reduced the CPC for AutomationLinks clients. In most cases, the agency was able to deliver 5x more leads per dollar to its clients.
"We had a client come to us, spending $50,000 a month on ads with their website on WordPress. We transitioned their landing page to Duda and cut their ad spend from $50,000 to $30,000 a month while still generating the same amount of leads." – Brad Smith, Founder & CTO at AutomationLinks
No drops after migrating websites
When AutomationLinks started working with Duda, they had 50 websites built on different platforms, mostly on WordPress. Now, they have more than 200 clients with websites built on Duda, migrating those 50 websites to Duda over the last few years.
“First, we built our own website on Duda. As a result, we immediately saw major improvements in our SEO scores, and our site traffic increased three times. Usually, when you transfer a site, your analytics drop, your Google ranking drops! So, I started presenting a video about this to my clients, leading with the results, new design, and the huge improvement we saw by switching to Duda.” – Brad Smith, Founder & CTO at AutomationLinks
According to Brad, the main features and advantages of using Duda are:
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Ease of use and freedom: Clients appreciate the ease of making changes on Duda compared to WordPress, leading to increased client autonomy.
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Efficient go-live process: The process of launching websites was streamlined, saving time for both the agency and for its clients.
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Helpful backup feature and enhanced security: Duda's backup feature and SSL integration simplified website management, enhancing security and user experience.
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Powerful AI features: The new SEO AI assistant made it easy for AutomationLinks to create titles and descriptions for all site pages from one central dashboard.
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Client manageability: Duda’s client management tools provided unexpected advantages, enabling easy collaboration among team members.
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Improved analytics and tracking: Connecting analytics, Google Tag Manager, and tracking conversions with ease empowered AutomationLinks to provide comprehensive monthly reports to clients.
Making it easy to sell more and scale
Thanks to the transition to Duda, AutomationLinks increased its client retention rate from 70% to 90%. Clients are so loyal because their websites and landing pages are attracting more visitors, generating more leads, and yielding better business results.
Now, it’s much easier for Brad to sell blogging and SEO services, while the delivery of marketing and advertising services was streamlined. Building landing pages for ads is 5x faster. For most PPC campaigns, they need to create 10 to 20 landing pages to run split testing with them. That used to take 5 hours, and with Duda, it only takes 1 hour.
"I would recommend Duda to any advertising agency that wants to get better marketing results for their clients. It will be easier to scale your business because you’ll be able to work with more clients at a time than if you were using any other website building platform.” – Brad Smith, Founder & CTO at AutomationLinks
