MegaWebinar: SEO in the age of AI

Shelley leads editorial strategy around SEO, AI search, and content performance at Search Engine Journal. She has more than 20 years of experience across creative, marketing, and technical roles, and consults on SEO and content strategy for brands through her consultancy, ShellShock. She also produces two industry interview series, Pioneers (conversations with the people who shaped modern SEO) and IMHO (expert takes on current search and marketing shifts), and speaks regularly on how AI is reshaping search behavior and content strategy.

Aleyda Solis is an award-winning international SEO and AI search optimization consultant, speaker, and author. She is the founder of Orainti, a boutique SEO consultancy advising brands worldwide, and she curates widely used community resources including the SEOFOMO newsletter and the free LearningSEO.io roadmap.

Cindy Krum is the Founder and CEO of MobileMoxie and a longtime SEO strategist focused on mobile and video search. She launched MobileMoxie in 2008 and helped pioneer mobile-focused SEO tools, including Page-oscope and SERPerator (also available as Chrome extensions). She is a frequent international speaker and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are.

Dixon Jones is the CEO and co-founder of InLinks, an entity-based SEO platform focused on semantic optimization. A longtime search industry speaker, he previously helped build Majestic (link intelligence) and has been active in SEO since the late 1990s, advising brands on how search engines interpret topics, entities, and authority signals. 

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based SEO consultancy. She advises brands and in-house teams on technical SEO and digital strategy, and is a regular international conference speaker, trainer, and lecturer (including at Manchester Metropolitan University). 

Ruan Marinho is the founder of Develomark, a local SEO/AEO and digital marketing agency, and a co-founder of SplashDash, a reporting and visibility platform built to help agencies turn complex search data into clear, client-ready insights. He focuses on helping local service businesses generate measurable leads and sales through SEO/AEO, paid media, and performance-driven strategy.

Natalia Witczyk is an International SEO Consultant and the founder of Mosquita Digital. Based in Barcelona, she has over a decade of experience helping global brands grow across diverse markets. Originally from Poland, Natalia has lived and worked in the UK, Spain, and China. She specializes in Technical and International SEO, with deep expertise in search engines like Google, Baidu, and Yandex. Beyond her consultancy work, she is a frequent speaker at industry events and serves as a judge for the Global, EU and UK Search Awards.

Shelly Fagin is Former Head of Growth Acquisition at DigitalOcean, leading teams across SEO and SEM, paid media, affiliate, and conversion optimization. Previously, she held senior SEO roles at Credit Karma and Cox Automotive (including AutoTrader and Kelley Blue Book), and she is a frequent speaker on technical SEO and growth marketing.

Gerry White is an SEO and growth consultant at Dergal SEO Consultancy, specialising in technical and data-led search strategy. He is also a co-founder of Take It Offline and a regular international conference speaker, with experience driving international SEO for brands including Just Eat and Oda.

Genie Jones is an Enterprise Sales Specialist at InLinks and Waikay, working with organizations to match the right solutions to their SEO and digital growth goals. Based in Ampthill, England, she brings a consultative approach to enterprise partnerships and long-term customer success.

Tom Wells is a GEO researcher at Peec AI focused on decoding how LLMs retrieve, parse, and rank information. 

Previously, he has worked as an SEO and an AI researcher at leading companies such as Semrush and Searchmetrics. 

He has spent over a decade decoding ranking signals and been obsessed with AI web search since Perplexity kicked it off in 2022. 

He is also a regular contributor to the online research community, creating primary research as well as presenting findings at conferences like BrightonSEO.

Libby Sara Day is the founder of Nuance Collaborative and Nuance Consultancy.

She is an SEO and digital strategy consultant specialising in organic growth for B2B, manufacturing, and product-led businesses. Her work sits at the intersection of technical SEO, UX-led web design, and emerging search paradigms, including agentic systems and protocol-driven discovery.

Libby partners with in-house teams and agencies to design, build, migrate, and optimise complex websites, translating search, data, and system constraints into commercially grounded decisions. 

Russ Jeffery is the Director of Ecosystem and Product Strategy at Duda, leading strategic integrations and partnerships that expand the platform’s capabilities for agencies and SaaS companies. With over a decade in web design and digital marketing, he focuses on improving performance and user experience across the Duda ecosystem.