About this webinar

AI-powered search is rewriting the rules of visibility, authority, and brand discovery. In this live session, SEO expert Andrew Holland (SEO Director at JBH) breaks down how Google's AI Overviews and emerging generative search models are changing what it takes to rank and be chosen. You'll walk away with practical insights into what's shifting, why it matters, and how to adapt your SEO and digital PR strategies today to appear in AI-generated answers tomorrow.

Webinar Deck →

Meet the speakers

Andrew Holland

SEO Director, JBH

As the SEO Director at a leading Digital PR and SEO agency, and author and LinkedIn influencer with over 70,000 followers, Andrew is a recognized expert in search marketing. He regularly contributes actionable insights to Search Engine Land and Marketing Week, helping marketers stay ahead in the changing world of search.

Paige Hobart

Digital Marketing Lead, Unily

With over a decade of SEO experience, Paige Hobart has worked across diverse sectors and brands, while also mentoring the next generation of SEO professionals agency-side. An active voice in the SEO community, Paige has spoken at major events, including Brighton SEO, SMX London, and Women in Tech SEO. She currently leads digital marketing at B2B SaaS company Unily, focusing on SEO and website management.

Break Into AI Search and Master SEO's New Rules

About this webinar

Meet the speakers