How to make your SaaS platform indispensable for SMBs

Alex is the Co-Founder and CEO of Cents. Alex is building the leading payments and business management system for garment care SMBs in order to power laundry day in America through local businesses. Alex is a serial entrepreneur with an exit under his belt, a Forbes 30 under 30 recipient, and he's hellbent on elevating and growing the laundry industry.

Brian has been a partner at Bessemer since 2008 and has invested in 5 companies that have gone public. Brian has a strong focus in Enterprise software and specifically in vertical SaaS software. Among the companies that Brian has led Bessemer’s investments are Procore (IPO), Wildlife Studios, Restaurant365, Weave and Clio. He has also supported Bessemer’s investments in Gainsight, Mindbody (IPO) and Playdom.

Chris Douglas has spent 18 years as a product leader in marketing, advertising and data tools.  Previously he ran product teams in the Automotive industry.  For the last 2 years he’s been leading the Leasing Products group at AppFolio from his home in Seattle, Washington.  

Itai Sadan is the CEO and co-founder of Duda, a leading web design platform trusted by agencies and SaaS companies worldwide. Duda empowers them with cutting-edge tools to build beautiful, high-performing websites for SMB clients at scale. To date, more than 20 million websites have been built on the Duda platform.

Jesse Lipson is a self-taught software developer who became a full-time entrepreneur at age 23. In late 2005 he built ShareFile, a file-transfer service for businesses that he bootstrapped from zero to four million users in six years until it was acquired by Citrix for $93M in 2011, and today has over 50,000 paying customers and several hundred employees. 

Russ is the Director of Ecosystem and Product Strategy at Duda. Armed with over a decade of experience in the digital marketing and web design industry, he leads product and ecosystem integrations with a focus on building strategic partnerships and enhancing Duda's platform offerings. He plays a key role in efforts to improve user experience metrics like Core Web Vitals.

Yosha is a seasoned operating executive with 25+ years of experience at the intersection of where technology meets the business, specializing in ad-tec, data, and SaaS platforms to help SMBs grow.

He has focused on translating incredible technology visions into scalable products and go-to-market strategies.

In the past 5 years, Yosha has focused on building SaaS solutions for the small business vertical, focused on facilitating business growth.