webinar

B2SMB SaaS Lab, Unsexy Products

2026-04-28 | 10:00 PT

While everyone else fights for attention in crowded, "sexy" markets, the most profitable B2SMB companies are often built on indispensable, "unsexy" software. However, if your product fits the latter description and solves a critical, unglamorous problem (like compliance or operations), the marketing challenge is real. Join our upcoming webinar to learn how to turn functional necessity into a compelling value proposition, scale quietly, and skyrocket profitably. Because sometimes, when you stop chasing buzz, you can start building robust sources of revenue that last.

Can’t make it live? Register anyway to access the recordings.

Why This Matters

The B2SMB SaaS space is saturated with founders chasing trends. Meanwhile, the most durable businesses are often built on boring, essential software. In this webinar, we'll discuss the frameworks to create, position, and grow products that others overlook. Once a SaaS company creates this sustainable edge, it frequently translates into higher margins and lower churn.

What We'll Cover

Why "unsexy" products often win in B2SMB: lower churn, higher trust, stickier workflows
How to position and sell software that solves unglamorous but critical problems (compliance, cost control, operations)
Go-to-market strategies that work when you can't rely on product virality or flashy demos
How to turn functional necessity into a compelling value proposition for SMB buyers
Lessons from founders who scaled quietly, and profitably, without riding a hype wave

Meet the speakers

Jannik Abraham

Managing Director, Smoobu

Jannik is Managing Director at Smoobu, a leading SaaS platform for short-term rental hosts, which he has grown into a global player. He transformed Smoobu's freemium website tool into a premium digital presence product with a strong product vision and focus on simplicity.

Sven Lackinger

CEO, Sastrify

Sven is CEO of Sastrify, a SaaS management platform simplifying SaaS procurement. He brings hands-on experience from co-founding and successfully exiting evopark, specializing in building and scaling high-growth software companies.

Miloš Djurdjević

Co-Founder & MD, heyData

Miloš co-founded heyData to turn complex compliance into a straightforward digital advantage. He combines a technical background in Medical Biotechnology with business expertise and experience scaling ventures across four continents.

Asia Orangio

CEO & Founder, DemandMaven

Asia helps SaaS founders and growth teams solve tough growth challenges. She is a recognized growth expert, previously serving as a Board member at Moz (acquired in 2021) and leading marketing at two 10x startups.

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Can’t make it live? Register anyway to access the recordings.

B2SMB SaaS Lab, Unsexy Products

Why This Matters

What We'll Cover

Meet the speakers

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