webinar

AI Influence in eCommerce Purchasing Journey

2026-04-16 | 10:00 PT

Is your search strategy AI-proof? With AI fundamentally reshaping the customer path, relying on old SEO tactics means surrendering eCommerce visibility and revenue to competitors.

Join industry experts to learn the exact AI-driven search optimization strategies that work today.

In this webinar, we will demonstrate how to future-proof your brand and ensure you dominate every stage of the new AI-driven online purchasing journey.

Can’t make it live? Register anyway to access the recordings.

Why This Matters

AI is no longer future-tense--it's actively changing how consumers discover and purchase products right now. eCommerce brands that fail to adapt their search and optimization strategies risk losing visibility and revenue. This webinar equips you with the essential knowledge to stay ahead of the curve, directly from two experts at the forefront of our current search revolution.

What We'll Cover

How AI is reshaping each stage of the eCommerce purchasing journey -- from search discovery to final conversion -- and what it means for your brand's visibility
Which AI-driven search optimization strategies are most effective for eCommerce brands today, including how to adapt content and technical SEO for AI-powered results
Actionable frameworks to future-proof your eCommerce presence as AI continues to evolve the way consumers find, evaluate, and buy products online

Meet the speakers

Arsen Rabinovich

Founder & Managing Partner, TopHatRank

As the founder and managing partner of an award-winning marketing agency specializing in digital strategy and search optimization, Arsen helps brands achieve measurable growth and standout results in the competitive digital world.

Loren Baker

Founder, Search Engine Journal

Loren is the founder of Search Engine Journal, which he grew from a personal blog into the industry's leading SEO publication over two decades. He also runs Foundation Digital. With expertise in International and Technical SEO, Loren has been at the forefront of every major search shift.

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Can’t make it live? Register anyway to access the recordings.

AI Influence in eCommerce Purchasing Journey

Why This Matters

What We'll Cover

Meet the speakers

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