webinar

Answer Engine Optimization (AEO): The Hype vs The Data

2026-04-16 | 10:00 PT

It's true that AI-powered search has fundamentally changed how people use the web, but it's also true that there is a lot of hype out there. In a time like this, it's critical to use real-world data to cut through the noise, determine appropriate actions and maximize growth.

In this special webinar from Duda, our expert panel will help you move past the speculation and get the engineer-backed strategies you need to thrive in a world of AI Chat and Answer Engines--and stay ahead of your competitors.

Can’t make it live? Register anyway to access the recordings.

Why This Matters

AI-driven answer engines aren't going anywhere and learning how to prepare your clients' web presences to deal with this new reality can make the difference between a successful, growing agency and a failed business endeavor. Guess work in this area is not an option.

Register for this Duda webinar now to gain the practical, strategic clarity required to make data-driven decisions and drive measurable impact today

What We'll Cover

AI Trends: Growth & Paradigm Shift
AI Question Research
Earned vs Owned Answers & Optimization Strategies
Question Types
Answer Tracking

Meet the speakers

Eli Schwartz

Growth Advisor and SEO Consultant

Eli Schwartz is a SEO marketing consultant, author of the best-selling book Product-Led SEO, and an upcoming book to be published with Wiley: Customer Intelligence. With over a decade of experience helping companies like LinkedIn, Tinder, WordPress, Quora, Coinbase, and more transition from traditional organic marketing tactics to strategic, product-centric growth models.

Ethan Smith

CEO, Graphite Growth

Ethan Smith is the CEO of Graphite Growth, a research-driven growth agency that helps companies like Webflow, Notion, and Captions drive sustainable revenue growth via SEO and AEO. Ethan is also an adjunct professor at IE Business School.

Limor Barenholtz

Director of SEO & GEO, Similarweb

Limor Barenholtz is the Director of SEO & GEO at Similarweb, with over 20 years of SEO experience. She is a speaker at BrightonSEO, co-author of the "In-house SEO Book," and a judge at The Drum Awards & Global Search Awards.

Shelly Fagin

Former Head of Growth Acquisition, DigitalOcean

Shelly Fagin is Former Head of Growth Acquisition at DigitalOcean, leading teams across SEO and SEM, paid media, affiliate, and conversion optimization. Previously, she held senior SEO roles at Credit Karma and Cox Automotive (including AutoTrader and Kelley Blue Book), and she is a frequent speaker on technical SEO and growth marketing.

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Can’t make it live? Register anyway to access the recordings.