Conversions over traffic

Andy Crestodina is the Co-Founder and Chief Marketing Officer of Orbit Media Studios, an award-winning web design company based in Chicago. With over 20 years of experience, he has provided digital marketing guidance to more than a thousand businesses. Andy is a prolific writer and speaker, having authored hundreds of articles on content strategy, SEO, and analytics, and delivering up to 100 presentations annually at top industry conferences. He is also the author of "Content Chemistry: The Illustrated Handbook for Content Marketing," now in its 7th edition. 

Ulrika is a senior SEO consultant and founder of Unikorn, with nearly two decades of experience in technical SEO and user-focused web projects. She’s a frequent industry speaker with both in-house and agency expertise.

Ellie has spent over 13 years in the data and experimentation industry, helping businesses ship experiments at scale, grow their data and product capabilities, and create more value from their experimentation-focused programs.

Talia is a conversion optimization expert, author, and the founder of GetUplift, the optimization agency brands like Amplitude, Bitly, and Strata turn to when they want to drive more leads, sales, and conversions with meaningful, customer-first methodology.

Justin is the Head of Marketing at Search Atlas Group and a seasoned marketing executive and recognized expert in conversion optimization with nearly 15 years of experience driving growth for SaaS, agencies, and eCommerce brands.

Joanna helps tech companies find, deliver, and optimize their messaging, and has worked directly with hundreds of brands, from the AWS sales team to Bitly's lifecycle marketings, on lead generation, lead nurturing, and revenue optimization.

Deborah, the founder of GuessTheTest, is a top A/B testing influencer, award-winning thought leader, published author of six peer-reviewed journal articles, and leading women CRO specialist with over 20,000 LinkedIn followers.