When automated emails are just what you need

Here are some examples of when automated emails reach customers at just the right moment in their shopping experience.

• A site visitor abandons their cart. If a site visitor adds items to their cart but leaves before paying, an automated email sent 2 hours later may be the nudge they need to complete the purchase. If the email has a coupon, you’ll increase the chance that they make a purchase.

• A customer made a purchase last year. Reminding that customer that you have new items in your shop may be just the thing to bring them back again.

• A customer just bought an item. They liked what they saw in your store and may be willing to give positive feedback. An automatic email is a great way to encourage feedback.

Immediate benefits of automated emails

Enabling these emails can have so many benefits for your site, including:

• Increase sales. Because these emails reach customers at just the right moment, they deliver higher open rates and generate more conversions than regular marketing emails.

• Cost-effective marketing. It’s cheaper to keep an existing customer than to attract a new one. By targeting people who have already visited your store, it’s easier to convert and retain them as customers.

• Reduced effort. Automated emails require no additional effort. Set them up once, and they’re good to go for every customer that triggers them.

Ready-to-send emails, already in your online stores

These emails are ready to send for all stores with an Advanced or Unlimited Store plan. To manage them, go to Store Panel > Marketing > Automated emails. Turn on one or all of the following emails.

 

• Abandoned cart recovery email
• Order confirmation with related products
• Feedback request
• “Thank you for shopping with us”
• Inactive customer reminder
• Purchase anniversary

Remember to add coupons for improved conversion and include social media links for better engagement.