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PPC on autopilot: How to automate your PPC tasks using scripts and GPTs
About this webinar
Unlock the full potential of your PPC campaigns and dive into the future of digital advertising. Join Frederick Vallaeys and Navah Hopkins as they guide you through combining time-tested PPC scripts and the cutting-edge capabilities of GPT technology - the duo that will redefine the way you approach and execute your PPC tasks and allow you to achieve unparalleled quality and speed in your results. From ad creation and budget management to account analysis and reporting, Vallaeys and Hopkins will explore diverse use cases, unveiling the immense potential of the synergy between scripts and GPTs.
Meet the speakers
Frederick Vallaeys
CEO, Optmyzr
CEO of Optmyzr, is a distinguished expert in digital marketing and PPC automation. A former Google AdWords Evangelist and one of Google's first 500 employees, he co-founded Optmyzr to enhance PPC management through innovative technology. Renowned for his contributions to the field, Frederick is a sought-after speaker and author, sharing his insights at global conferences and in leading industry publications. His work at Optmyzr focuses on simplifying marketing tasks and maximizing online advertising ROI.
Navah Hopkins is the Microsoft Ads Liaison, helping advertisers succeed on the platform by connecting the marketing community with Microsoft’s product teams. With 17 years of digital marketing experience and a background in PPC strategy, SaaS, and automation, Navah is a respected speaker and writer who translates complex ad tech into practical guidance for brands and agencies.
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