5 hours of SEO and content strategy for 2025

Andy Crestodina is the Co-Founder and Chief Marketing Officer of Orbit Media Studios, an award-winning web design company based in Chicago. With over 20 years of experience, he has provided digital marketing guidance to more than a thousand businesses. Andy is a prolific writer and speaker, having authored hundreds of articles on content strategy, SEO, and analytics, and delivering up to 100 presentations annually at top industry conferences. He is also the author of "Content Chemistry: The Illustrated Handbook for Content Marketing," now in its 7th edition. 

Cari O’Brien is an experienced marketer with more than 15 years in the digital marketing industry. As a marketing coach, speaker and content creator, she finds great joy in helping connect her clients with their dream customers. And, as a former lawyer, she enjoys geeking out over the intersection of generative AI and the rules and regulations regarding its use.

Cari is the founder of Ripples Reach Coaching and Custom Content Solutions, as well as the creator of the Connection Copywriting Method. When she’s not working, she’s most likely hanging out with her gamer son, immersing herself in something Disney-related or planning her next big adventure.

Casie Gillette is the Senior Director of Demand Generation at Customers.ai, bringing over 20 years of marketing experience, including 15 years in digital agency leadership. Prior to Customers.ai, she led digital strategy at KoMarketing, a B2B agency, where she was instrumental in achieving over 500% growth, leading to its acquisition. A seasoned speaker and educator, Casie has contributed to more than 100 events and authored numerous publications, specializing in B2B content marketing, SEO, and paid digital media. 

Cindy Krum: Cindy Krum is the CEO and Founder of MobileMoxie, based in Denver, CO. MobileMoxie offers expert strategic digital strategy consulting and a cutting edge set of digital marketing tracking tools. She brings fresh and creative ideas to her clients, speaking at national and international digital marketing and technology events about future-oriented topics. Cindy has made a name for herself in terms of being able to predict and explain strategic changes of Google. She is passionate about bringing creative online marketing solutions to clients, and working with clients to develop high level, integrated mobile marketing strategies.

A sought-after speaker and instructor, Dana is known for demystifying complex marketing concepts. She blends traditional and digital strategy to help marketers drive smarter growth.

Purna Virji is a globally recognized content strategist and Principal Consultant for Content Solutions at LinkedIn. Based in Philadelphia, she previously led global learning and thought leadership programs at Microsoft and is an award-winning former journalist. Named the 2019 Search Personality of the Year by the U.S. Search Awards, Purna has been featured in publications like The Drum and Adweek. She is a sought-after keynote speaker at international conferences and the author of "High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective."

Santi Clarke, Director of Content and Communications at Duda

With over 12 years of experience leading digital marketing and content teams worldwide—from SaaS startups to global enterprises—Santi is a seasoned marketing leader passionate about digital transformation. At Duda, she specializes in empowering digital agencies with cutting-edge web design and development solutions, helping businesses scale efficiently using Duda's powerful platform.

Shelley leads content strategy at SEJ and is the producer of IMHO and SEO Pioneers, two acclaimed interview series exploring the past, present, and future of SEO. With 15+ years of experience, she’s known for translating complex topics into actionable strategies that align content with brand and business goals.