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20%–30%
Increased website build productivity by 20%–30%
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120,000
Addressed the needs of 120,000 SMB customers by providing them with more powerful site-building & management tools
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2.0
Launched a new website offering by incorporating Duda’s Editor 2.0 into Italiaonline’s platform
Anna Gavazzi is the Web & Media Services Marketing Director for Italiaonline, Italy’s largest digital company. Her division is specifically focused on providing small and medium-sized businesses with a full suite of top-tier digital marketing solutions, including online advertising, social media management, eCommerce and comprehensive digital presence management.
The company supports more than 120,000 clients with fully functional websites that can be produced quickly, load at lightning speed, and still remain affordable for the average Italian SMB, which generally only has an annual marketing budget of €2,000–€3,000.
To support these needs, Italiaonline has relied on Duda’s white label website builder for years. However, the global web environment is never truly static, and with each new challenge that arises the company has to find effective new solutions.
One such recent issue that had to be addressed was the advent of AI-powered search. Appearing frequently in those search results requires more online content to be created than ever before, and this generally means even larger websites filled with useful information.
“We knew that it would be crucial for us to increase the number of web pages and the amount of content included in the plans we offer for our clients’ websites to stay relevant in LLM search engines,” said Gavazzi. “But we had to do this without substantially raising costs beyond what our SMB clients could afford.”
Fortunately, Italiaonline was once again able to lean on the Duda team for support as the launch of its new Editor 2.0 provided the perfect solution to this pressing issue.
Introducing Duda’s Editor 2.0 to IOL’s production line
“Implementing Duda’s Editor 2.0 has made it much easier for us to create feature-rich, beautiful websites quickly,” said Gavazzi. “The AI tool stack included in the new editor has been very helpful in ensuring that we can meet our customers’ demands without significantly increasing our price point.”
Gavazzi estimated that this increase in productivity meant that Italiaonline could create 20%–30% larger websites for their SMB customers without having to increase the amount of resources dedicated to design and development or extend deadlines.
“We were getting more and more customer requests for larger sites that could keep up with the trends of the modern web and the way people search for SMB products and services. Duda’s Editor 2.0 has enabled us to do just that,” she said. “And our team loves working with the platform.”
Leveraging Duda’s AI Stack for SMB website creation
In addition to addressing client concerns about AI-powered searches via LLMs like ChatGPT and Perplexity, Italiaonline’s customers also expressed a desire to harness the power of AI for their own purposes.
Here again, Duda was able to step in and help.
“There is a lot of curiosity around artificial intelligence,” said Gavazzi. “Our customers are asking us how they themselves can use AI and want a partner that can help them implement these kinds of tools simply and effectively,” she continued. “Duda’s platform enables us to provide unique AI tools that function as an easy-to-use system, which can do everything from spinning up new page designs to writing blog posts and filling in SEO metadata. Our customers really enjoy the ability to have this experience and the results that go along with it.”
Gavazzi pointed to a few particular components of Duda’s AI feature stack that customers are especially enthralled with, including:
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One-click site creation powered by AI, using existing IOL client data to generate full websites instantly.
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AI-assisted design and content tools that help build, write, and optimize pages in seconds.
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Built-in SEO enhancements that improve visibility across both traditional and AI-driven search.
Conclusion
With Duda’s Editor 2.0 and AI Stack, Italiaonline has strengthened its ability to serve the entire Italian SMB market—from small local shops to more sophisticated businesses requiring advanced functionality and complex websites. By combining Duda’s flexible, scalable platform with Italiaonline’s deep market expertise and customer relationships, the company can deliver powerful, high-performing websites at every level. The partnership has not only improved production efficiency and speed but also elevated the quality and competitiveness of its web offerings. Together, Duda and Italiaonline continue to empower thousands of Italian businesses to succeed online in an era defined by AI and rapid digital transformation.
