Effective immediately, every new site you build with a custom domain is automatically protected with SSL. This means the connection between the site and its visitors is safe, visitor data is protected, and both you and your customers get a boost to your brand reputation.

Custom domains at Duda have had free SSL encryption for several years, but until now, it was a manual process that required you to request a certificate. Now, we take care of it for you. We automatically generate your site SSL certificate, which means you have one less thing to worry about when building sites for your customers. It also means Google won’t penalize your sites by marking them as “Not Secure”.

Protecting the sites you build with HTTPS is incredibly important for your business, as it creates a positive experience for visitors, boosts your reputation, and builds trust with customers and potential customers. Read all about it in our recent blog post.

Why SSL is so important for your sites, and your business

When your site has an SSL certificate, the connection between site visitors and the site is secure. This means:

• Data transferred between the site and its visitors is encrypted, so no one can intercept it.
• Content on the site can’t be changed by anyone other than the site owner.
• Site visitors see a lock icon in the address bar, boosting the site’s brand reputation and increasing visitors’ confidence and trust.
• When there’s no SSL certificate, browsers indicate that the site is “Not secure”; this discourages visitors from browsing.
• The site gets a SEO boost for having HTTPS enabled on it.

All new sites with custom domain are automatically protected. If you have older sites that don’t have SSL certificates, now is the time to generate them, at no charge. For more on how to do this, read this article.