Prepare your paid media campaigns for 2023

About this webinar

While we can't predict every change that's going to occur in 2023, we definitely can see a shift of where the industry is heading. Join Brooke Osmundson, Mark Irvine, and our host Joe Martinez to learn how to go with the flow and adapt to the recent paid social channels changes to make your 2023 campaign performance stronger than ever.

Meet the speakers

Brooke Osmundson

Leader of Digital Marketing, Smith Micro Software

Leader of Digital Marketing at Smith Micro Software, with over 9 years of PPC experience. She helps lead major wireless carriers grow their digital acquisition strategies using tactics from paid search, social media, and programmatic marketing. Brooke has been featured in the Journal of Digital & Social Media Marketing, spoken at several industry conferences and events including SMX, PubCon Pro and MnSearch, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign”, shortlisted for her client strategy shortlisted for two 2019 US Search Awards, and most recently won the "Best Use Of Search - B2B" award in 2021 for her client strategy at NordicClick.

Joe Martinez

Co-Founder, Paid Media Pros YouTube channel

Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream. He has also written for Social Media Examiner, Search Engine Land, Marketing Land, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, MnSearch Summit, SEMpdx, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2021.

Mark Irvine

Director of Paid Media, SearchLab

Mark’s decade of PPC experience has included analyzing data and spotting trends within over 30,000 Google, Bing, and Facebook ad accounts and managing the PPC Team at SearchLab Digital. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the world and his work has also been featured on outlets such as The Washington Post, MSNBC, BBC and CNN. In 2019, Mark was named the Most Influential PPC Expert in the world by both PPC Hero and Microsoft.