B2SMB SaaS Philosophy Lab: Simplicity vs Options

A seasoned SEO expert and innovator, Dixon has spent decades at the forefront of digital marketing. As the founder of Inlinks and creator of Waikay, he brings a deep understanding of the SEO world and a true commitment to staying ahead of industry trends. 

Jannik Abraham is Managing Director at Smoobu, a leading SaaS platform for short-term rental hosts. Under his leadership, Smoobu has grown into a global player, helping thousands of hosts manage their bookings, calendars, and communications through an all-in-one platform. With a strong product vision and focus on simplicity, Jannik and his team transformed Smoobu's freemium website tool into a premium digital presence product used by hosts worldwide.

Patrik is a designer-turned-entrepreneur who landed his first client at 13 and dropped out of high school to forge his own path. After gaining experience across various companies and agencies, he founded his first company in 2009 to help clients worldwide build profitable products and raise hundreds of millions in funding. In 2016, he launched appointmed, bootstrapping it to 7-figures in annual recurring revenue with just seven people. He now shares his hard-won lessons on building lean, profitable businesses through his “Slow & Steady” newsletter.

Avigayil is the Product Director for Duda's AI Experience group, overseeing Duda's integrated AI capabilities. With over ten years of experience in product leadership, having led multiple product areas across the Duda product and previously for other B2B SaaS companies, Avigayil leverages her customer-centric approach and passion for technology to craft strategic solutions that empower users and drive meaningful business outcomes.