DudaMobile Teams Up with Google to Help Businesses Go Mobile

By Meg Hughes

Big news happening over here at DudaMobile this morning! If you haven’t already heard, Google’s new initiative to help businesses go mobile officially launched earlier this morning and we have been honored to team up with them!

DudaMobile has teamed up with Google to help launch GoMo, a nationwide initiative providing businesses with the tools and resources they need to create mobile websites.

“We are excited to work with Google to educate businesses about the benefits of the mobile web and offer solutions to enable them to convert their websites to mobile”, said Dennis Mink, VP Marketing. “Most business owners don’t understand the difference between a website and a mobile-optimized website, and how it can help them increase sales and revenue. So offering the education and the solution is key to driving adoption amongst businesses.”

With the rapid adoption of smartphones, the mobile web presents a real opportunity for businesses who enhance the mobile website presence. “Research shows that customers are more likely to search for information about a company first on their mobile devices or smartphones and get turned off if that website isn’t optimized for mobile.”

  • U.S. smartphone users will reach 73.3 million by the end of 2011, representing 31 percent of the total mobile user population.
  • By 2013, more people will access the web via mobile than desktop.
  • According to a June 2011 Manta study, 69 percent of small business owners said that it is important for information about their business to be found easily via a mobile device.
  • 61 percent of users called the business and 59 percent visited, after looking up a local business on their smart phone.

About GoMo

GoMo is a Google-led initiative dedicated to helping businesses ‘Go Mobile’ by providing them with the tools and resources they need to make their websites more mobile-friendly. On Google’s GoMo website, participating businesses can use the GoMoMeter tool to see how their own sites look and perform on mobile devices, and get personalized recommendations for developing a more mobile-friendly experience for their sites. The GoMo site has information about current mobile trends, best practices for launching mobile sites, a list of developers ready to help companies build sites for mobile, and much more. For more information, visit: howtogomo.com.

Mobilizing the Web, One Site at a Time

Continuing our mission to make the entire web mobile friendly, DudaMobile is thrilled to have contributed more than 500,000 mobile sites to the web since the company was founded by Itai Sadan and Amir Glatt in 2009. For more information about DudaMobile, please visit http://www.duda.co.

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About Meg Hughes

Megan Hughes is a Project Associate at Duda in the Palo Alto office. She spends the majority of her time reminding the marketing team what assets they owe to the partner sales team, and vice versa, bringing order and productivity to the Dudaverse. If she doesn't show up to the office for a few days, she is generally assumed to be volunteering somewhere in Africa.
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